Free-to-play games have been undergoing something of a AAA transformation on mobile this year, and two of the most graphically impressive of these — Dawn of Titans and the racing sequel CSR2 — were meant to be Zynga’s major entries into the fray. But while the games are still coming, it won’t be as soon as you’d hoped. On an earnings call yesterday, Zynga announced that both Dawn of Titans and CSR 2 Hack Gold are being pushed into 2016.
In a detailed email recounting their Q3 financials, Zynga explained why delaying both games could prove beneficial to their inevitable release.
Given the opportunity we see with Dawn of Titans Gems Hack, we have made the deliberate decision to continue investing in the future development of this game and move the launch into 2016. As we get closer to our player’s behavior over time, we believe there are a few key areas that we can optimize to increase long-term player retention.
CSR2 will also launch in 2016. The game just went into soft launch across 7 territories with an average Apple App Store rating of 4.6 stars. Monetization has been promising during early phases of testing and consumers are embracing the next generation quality of cars and exciting racing experience. That said, we believe further development of the game will help us achieve greater upside. Specifically, the game’s social and multi-player features are showing strong promise.
In short, the kitchen smells great, but Zynga haven’t finished cooking yet. Both games are currently available in soft launch in select markets, but if you’ve been itchin’ to play either of these, don’t expect a full global release until sometime next year.